Overview

CHERRISK is a 100% digital insurance provider dedicated to delivering an exceptional experience for its customers. They offer their own products along with a personalized customer care plan. The brand's design and aesthetic create a welcoming, friendly and reliable atmosphere, setting it apart from the larger players in the insurance sector.

Our primary aim was to streamline the insurance purchasing process, making it quick and easy, unlike the lengthy and complicated procedures of traditional insurers.

From its early stages as a startup to its evolution into a multi-contender, I gained extensive experience in developing and managing a brand within a niche industry, collaborating with cross-functional teams.

“Our name expresses several things that are important to us. Firstly, that we are a risk-sharing community. That is why our name is based on the acronym "Share Risk". And because our raison d'être is charity, we have also included the word "charity". This is how we ended up with the name CHERRISK.”

CHERRISK logo symbolises protection, sharing and connection between communities.

We wanted to create a indentity which renders the world of insurance friendly and simple, yet trustworthy. 

Cherrisk consists of two main parts. First, there is a website that provides general information about the company and its offerings. Second, there is a web application designed for managing customer insurance and processing claims.
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Additionally, a mobile app named CHERRISK GO was developed to assist with insurance sales and to fulfill the company's mission of giving back to the community by aiding charities and charitable causes.

All platforms were designed with an 8px grid system in mind. The entire visual identity was built up in Figma, utilizing a comprehensive design system and style guide to ensure consistency across all touchpoints.

Outcome

Cherrisk started its journey in Hungary and expanded to Germany afterward. Its sales process is now utilized as white label solutions in three additional countries by UNIQA Insurance Group.

The company has evolved from a small startup with just 10 employees to a robust team of over 80, establishing itself as a significant player in its home market.

Szabina Matócza

Managing Director, Avokado Group

I worked with Daniel on CHERRISK, both during its initial launch and in later stages. Over the years, he demonstrated significant professional growth, progressing from a freelancer to the brand's lead Art Director, where he effectively mentored junior designers. He's notably attentive and makes concerted efforts to understand the rationale behind design and product decisions. Daniel effectively collaborates with diverse team members, including product designers and developers. His work is of excellent quality, and he consistently brings innovative concepts to the table.

Barnabas Horvath

Brand & Marketing Manager at Made of Air

I always enjoyed working with Daniel, because he goes above and beyond. He’s not just a great artist, but he’s ready to push back against ideas that he doesn’t agree with. This is a quality that I truly appreciate, since it helps the team to create something great instead of settling for good. Oh, and he’s also fun (and nerdy), which is a nice bonus.

János Baksa

Head of Design, CHERRISK Insurance

Over the past decade, I have worked with Daniel across various organizations. Throughout this period, I saw him excel in numerous positions, ranging from Graphics Designer to Art Director, as well as in leadership roles. Together, we successfully launched CHERRISK. Daniel consistently delivers high-quality materials, whether in web design, icon sets, illustrations, or intricate brand identities. He is strong in minimalist design and demonstrates a remarkable ability to adapt to more illustrative styles or align with different brand images.

Dániel Brassnyó

Senior Product User Experience Designer, DesiCore

I worked with Daniel during my time at CHERRISK. As Art Director, he managed all aspects of the CHERRISK brand, including web, app, and software interface design, animations, and corporate identity graphics. Daniel has a remarkable talent for creating detailed designs across various applications and managing the entire design system. He skillfully nurtured junior designers into mid-level designers, teaching them to handle projects from concept to handoff. I'm grateful that I had the chance to work with him; his attention to detail and strong work ethic helped me grow significantly as a designer.