CHERRISK
Universe Passport
Discover
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Overview
To strengthen engagement and the overall team spirit within the company, the design and HR team at CHERRISK came up with a concept. This initiative follows through and celebrates each of the milestones that employees have reached or experienced. The employee experience from entry to exit is documented by a special passport.
We invite our new colleagues to a journey when they join the company, and for this journey they receive their "travel documents," accompanying them from their first steps with us to their future endeavors.
Contribution
Graphic Design
Art Direction
Video Editing
DTP
Art Direction
Video Editing
DTP
The team
1x Graphic Designer
1x Communication Expert
1x Communication Expert
Year
2023 - 2024
Credits
Kata Imre - PO & Production
Bálint Tábori - Film Shooting
Richárd Kelemen - Photography
Bálint Tábori - Film Shooting
Richárd Kelemen - Photography
Special thanks
Boglárka Lúcia Farkas
Johanna Varga
Johanna Varga
Download Images
High-resolution (14.5 mb)
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Passport cover
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We designed stamps which commemorate events that happen in time for everyone, such as the successful completion of the tiral period and the anniversary of the first day of entry. We add custom stickers to the passport for joint events, a summer off-site event for example.
Passport Elements
Welcome stamp
Third anniversary stamp
ID page
Welcome page
Stamping
Stamp collected
Ninth anniversary stamp
Odd years - Journey through space
Milestones stamps
Even years - From seaside to the mountains
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We created an application video for the annual Hrkomm awards in Hungary.
Hrkomm Award application video
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The entry card with it's unique design is sticked in the last page of the passport.
The unique Loyalty Club, which employees can join after 500 days, is designed to help with retention, at which point their loyalty card will be redeemed.
Passport Overview
Entry card holder page
Loyalty bonus club stamp
Made by page
Entry card
Stamps collected
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Everything was made and assembeled in-house.
Stamps in action
People Portraits
Filling out passports
Done inner pages
Up-to-date passport
Stickers
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Outcome
The passport turned out to be a fantastic hit with the team. It played a significant role in recognizing employees and fostering a stronger sense of accomplishment as they achieved their personal and company goals. Participation in organized events saw a noticeable increase. The enthusiasm for the book was so great that people asked for an odd-year stamp set to accompany the original even-year design.
We were thrilled by the positive feedback and proud that we created something memorable while keeping production costs low.
The concept even earned a finalist award in the printed material category at the Hrkomm Award 2023.
Imre Kata
Internal Communication and PR expert
